As much as it pains me to admit it, every single time I reach for a bag of potato chips (which I love), or a piece of chocolate, or a ding dong cookie, an image of that annoying Joyce Cherrier and her perfect abs pops into my head. That doesn’t mean I don’t buy the chips, eat the chocolate and hide the cookies from my kids. Au contraire. It does, however, mean that my friendship with Joyce and her admirably devoted to fitness and nutrition self makes me stop and think about the consequences of eating yet another piece of crap. And, as much as it pains me to say, never mind write, it probably does make me eat less. And, loathe as I am to admit it, I even subscribe to and actually read her doggone healthy blog, which makes me at least FEEL more buff, even if I’m not.
Joyce makes me better.
And when I’m writing a blog post, whenever I feel like mailing it in, I stop and think of my friend, Erika Napoletano, the infamous Head Redhead at Redheadwriting. She’s a magician with words and crafts them in a way that always inspires me. Whatever there is to say, whomever it is saying it, Erika can and does do it so very eloquently. And I’m not just talking about her say anything persona. It’s about so much more than that. She’s an incredible writer, knows more about writing for maximum SEO than I can ever hope to, is an amazingly adept researcher and has a way of wrangling the written word that’s better than just about anything I’ve seen. I’m in awe. She also taught me to pay myself first. And it’s a mantra that I repeat to myself, and anyone else who will listen, on a daily basis. That means regularly remembering to do things for yourself – like write a blog post, or optimize your site for search, or anything else that impacts your business or your life – every single day. Before you take care of everyone else. Because if you don’t’ take care of yourself, who else is going to do it?
Erika makes me better.
And when I’m thinking about who I want to be when I grow up, if I ever grow up, I think of Liz Strauss. She’s so dead on smart that it almost takes my breath away. She forces me to ask tough questions and never just be satisfied with the quick and easy answer. Liz dives deep into the middle of just about everything and doesn’t ever settle until she’s found the answer she’s looking for. The one that makes sense. And when I’m with her or talking on the phone with her or just thinking about her, I find myself wanting to be sure and think things all the way through. The way that Liz would. I love the way she pulls people together and supports them, whether it’s through her blog, SOBCon, her SOB awards and directory and a myriad of other things. And she pushes them (even when they don’t think they want to be pushed) and pulls more out of them than they thought they had to give. She manages to magically create a feeling of community out of even the most mundane experiences, before anyone even realizes what’s happening. She’s a teacher, a mentor, a strategist, a connector, a facilitator, a brilliant thought leader and all of those terrific qualities are wrapped up in just about the nicest person ever. With whipped cream and a cherry on top.
Liz makes me better.
That’s me. There are more. But this is my start. What about you? Who makes you better? Won’t you tell me who they are and why? I’d love to know who inspires you. Then I’ll stalk them my own self!
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
