Mike Volpe delivers a pithy presentation on the business of online marketing and website design. Volpe compares content generation for to buying a lottery ticket.
Search engines are like the lottery and writing more content is like buying a lottery ticket. You can’t win if you don’t play—and the more tickets you buy, the more likely it is that you’ll win the lottery. The more content you write, the better chance you have of attracting a potential customer to your business.
It’s a GREAT presentation and it’s free. Go and watch the HubSpot Webinar on Website Redesign.