Okay, so I discovered this video this morning while hanging out with my friends Alli Worthington and Sarah Caminker in our posh room at the Fiesta de la Quinta in Austin. We’re at SXSW, the veritable mecca of the tech world (or at least one of them) and so, it was especially timely to stumble upon this video. As I watched, I found myself smiling and nodding – you’ll know just what I mean when you watch it yourself. When I heard the words “Science is the new art,” I realized that truer words were never spoken. Science IS the new art and it’s a pretty amazing one. Surrounded these last few days in Austin by people with massively big brains and equally massive hearts makes me want to pinch myself to make sure I’m not living a dream. I’m a geeky girl and have been since my earliest days. I love words, thoughts, learning and information. And so, when I get to spend my career being surrounded by and collaborating with others who are equally as jazzed by the things that I love is really the stuff of dreams. Or maybe just the stuff of a pretty flipping incredible life.
Watch the video, whether you’re a dork or not, and I think you’ll enjoy it. And, if you are a dork, nerd or geek (or maybe a combination of all three, like me), I think you’ll see why I enjoyed it so much.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
