The book is titled Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.
Brian Solis is a big deal and takes his work seriously but he has a great sense of humor. I tweeted to Brian earlier today that his book pitches should be cheesier. One of my suggestions:
Buy Engage or Puppies Die!
I thought of another excellent idea to increase book sales:
Engage is the New Viagra!
I’m sure my assistance will be appreciated. I just started the book and it’s fabulous.