Clicky

close
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
  •  Facebook
  •  LinkedIn
  •  Twitter
  •  Google +
  •  YouTube
V3B
  • Menu
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
    • Guest Post Guidelines

Victoria’s Secret Pink is a Brilliant Strategy, Is Your Brand Thinking Ahead?

By Michelle Lamar,

January 31, 2010
The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women.

Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of “loungewear” (sweatpants, T-shirts, pajamas) has become a popular brand with young women—in 2008 Pink accounted for 17 percent of total retail sales for the brand.

As a marketer, I think Victoria’s Secret is wise to court the younger customers and gain their loyalty early. As a mother of two daughters, I cringe. But since I’m a ruthless marketer, I can’t help but give snaps to Victoria’s Secret for the strategy.

Thinking Ahead to Reach Future Customers

Pink was created because teens and college-age women increasingly wear loungewear (sweat pants) outside the home.  Victoria’s Secret was thinking ahead to create a “gateway” to acquire a new segment of customers.  Is your brand thinking ahead?  Are you reaching out to future customers?

In his brilliant book Trust Agents, Chris Brogan talks about the importance of moving first and investing in the future.  Brand leaders stay ahead of the pack by looking ahead and taking risks while their competitors stand on the sidelines.

Is your business looking at new markets?  How much of your time is spent planning for future sales? If your answer is ZERO, then check out a recent post to make a new plan for the new year.

Michelle Lamar
Michelle Lamar

Tagged:brandbrandingChris Brogancustomer loyaltyPinkShelly KramerstrategyTrust AgentsVictoria's Secret

Popular Posts

  • Instagram Phishing: How to Prevent It and What to Do If It Happens to You
  • Experiencing Twitter Analytics Problems – This May Be Why
  • Email Tips: Clean Up Your Inbox With A Google Apps Script
  • The Hanna Andersson Story: When Losing Customers is Okay
  • 7 Keyword Search Tools for Twitter

Recent Posts

  • How to Personalize Your Outreach Emails
  • Using Concepts From Other Industries to Create Innovative Marketing Materials
  • How to Keep People Engaged with Your Page
  • How Mobile Marketing Is Evolving and Expanding
  • The Importance of Customer Reviews in Marketing

Our Family of Companies

  • Why V3B
  • Terms and Conditions
  • Privacy Policy
  • Guest Post Guidelines
  • Contact
© 2023 V3 Broadsuite. All rights reserved.
All content published by V3B is determined by our editors 100% in the interest of our readers, independent of advertising, sponsorships, or other considerations.